And while he couldn’t fire the person who put the problem on his desk, it would have been all too easy to point the finger at me. When it went wrong, he was ready to take responsibility. Probably instinctively conservative, he was ready to try something different to solve a problem. If you need any more clues as to why Steve Jobs picked Tim Cook to take on the leadership of Apple, this is one. To finish the excerpt, Bono also talked about Tim Cook’s leadership and why Steve Jobs chose him. It may not have worked, but we have to experiment, because the music business in its present form is not working for everyone.” “You talked us into an experiment,” he said. But subversive is hard to claim when you’re working with a company that’s about to be the biggest on Earth.įor all the custard pies it brought Apple – who swiftly provided a way to delete the album – Tim Cook never blinked. The part of me that will always be punk rock thought this was exactly what the Clash would do. But quite quickly we realised we’d bumped into a serious discussion about the access of big tech to our lives. (…) We were Santa Claus and we’d knocked a few bricks out as we went down the chimney with our bag of songs.
And some people like to pour their own milk. In some cases, we poured it on to the good people’s cornflakes.
On 9 September 2014, we didn’t just put our bottle of milk at the door but in every fridge in every house in town. While Bono thought adding the album to people’s iTunes could be like “junk mail,” the reaction was very different. While it’s interesting that Apple wasn’t thinking about subscriptions at the time – and it’s now one of the company’s most important bets – the first experiment didn’t go well. “But we’re not a subscription organisation.” Tim looked at me as if I was explaining the alphabet to an English professor.
#BONO VOX MEANING MOVIE#
I said, “Yeah, like when Netflix buys the movie and gives it away to subscribers.” “You mean we pay for the album and then just distribute it?” I think you pay us for it, and then you give it away free, as a gift to people. The name Bono was originally a nickname, short for 'Bono Vox' meaning 'good voice' in Latin, said to be given by his friend Gavin Friday. But his wife still reminds Bono of his roots, going by the name Ali Hewson. Surrender: 40 Songs, One Story is the name of the new Vox book, which will be out next week. “No,” I said, “I don’t think we give it away free. Before he became world-famous, the Irish musician was known by the name Paul David Hewson. In a memoir book, Bono Vox tells the inside story of what happened.
The point is to make sure musicians get paid.” “You want to give this music away free? But the whole point of what we’re trying to do at Apple is to not give away music free. Ten years had gone by since the Vertigo ads we were in his office in Cupertino, California – Guy Oseary, our new manager, me, Eddy Cue and Phil Schiller – and we’d just played the team some of our new Songs of Innocence album. "I was in Bluesology, and we were coming back from a Long John Baldry gig somewhere, and we got a bus from London airport to London and someone said, 'We've made it now, so what are you going to call yourself?'" said John.“Free music?” asked Tim Cook, the CEO of Apple, with a look of mild incredulity. As for his last name, according to TheWrap, the singer explained his stage name in an interview for a box set of 1990's "To Be Continued." He said he never considered having the name the other way around. "And the saxophone player in the band was called Elton, so I chose that name." "I used to be in a band, and I wanted to become a singer in my own right, and I wanted to choose a name," said John. In a 1991 interview with Rowan Atkinson, the singer explained how he came up with the first name. In the movie "Rocketman," John takes his name from one of his friends and "Beatles" singer John Lennon after spotting a photo on the wall during a record label meeting. The singer changed his name to Elton Hercules John. Account icon An icon in the shape of a person's head and shoulders.
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